What Are Copywriting Examples for Copywriting Services?

Interested in looking at some copywriting examples to help you figure out if copywriting is for you?

You enjoy writing and found out that copywriting is a lucrative writing niche and that’s what you want to do to make a living as a writer.

What Are Copywriting Examples for Copywriting Services?

[K]nowing what the best copywriting services can help you figure out what to market when you start freelancing.

As a new copywriter, knowing what the best copywriting services can help you figure out what to market when you start freelancing.

These copywriting examples are of different services you can offer to freelance clients.

You don’t need to be an expert in these various copywriting examples. If you are interested in one of these copywriting services, then spend the time learning about it through blog posts and Youtube videos or courses and eBooks.

Before we get into the nitty gritty of this post, I’ll talk about what copywriting is and how much money you can make as a copywriter.

What is Copywriting?

By definition, copywriting refers to writing text for the purpose of advertising or selling a service or product.

It’s a different style of writing as compared to articles you commonly see on sites and blogs. While these pieces of content are generally focused on maintaining a reader’s interest and gaining traffic, copywriting is specifically written to sell something.

As long as you have strong writing skills, copywriting is not a hard industry to get into.

How Much Money Do Copywriters Make?

According to Ziprecruiter, the average copywriter earns around $59k a year. Of course this is an estimate and encompasses online copywriters and direct response copywriters.

Just know that you can increase your rate for copywriting projects (it’s up to you how much). When I first started out with a legit copywriting project (that I knew was a copywriting project), my rate was around $.15/word. This was higher than my blog writing rate at that time of about $.10/word.

But, it’s ultimately up to you how much you want to charge.

The more challenging copywriting services are, the more lucrative they will be. However, these projects are typically more time consuming and hold a lot of “weight” for the client.

Let’s look at 10 high-demand copywriting niches you can start today.

Learn all about copywriting examples in my Youtube video

Check out my video on copywriting services if you don’t have the time to read this post.

1. Product Descriptions

ECommerce sites, shopping sites, and small businesses oftentimes sell many products.

As a beginner copywriter you can get hired to write product descriptions and based on the brand, they can be fun and creative or more standard in formal.

Let’s look at a copywriting example:

Lime Crime is a beauty brand and for their copy, they want a spunky and creative writer to write product description for them.

They use slang and acronyms and work to be “hip” with their audience.

2. Facebook Ads

Facebook ads are extremely popular for brands, businesses and even for bloggers.

Since Facebook bought Instagram the Facebook ads are also displayed on Instagram.

Facebook ads do require a level of copywriting skills to execute. Freelance clients may need to work closely with you to help you understand the audience intentions, the challenges and the product they are advertising.

Personally, I took a Facebook ads course to help  me craft compelling copywriting for my ads.

Let’s look at some Facebook ad copywriting examples. The first one is from Kiwi Co. They are a subscription company for kid crafts.

Their Facebook ads are short because they are relying heavily on the video. Since their brand is highly visual, they may feel they don’t need strong copywriting for their ads.

In contrast, for many bloggers that sell digital products like printables or templates, having long copywriting ads can help boost conversions.

Here is a copywriting example from Brilliant Business Moms.

Copywriting at this level shows the features and benefits of these templates Beth Anne is selling.

3. Sales Pages

Sales page writing is a high paying copywriting service to get into.

It requires understanding how to write both feature based content and audience driven content through story telling elements.

When writing a sales page always write for the reader and dive into the challenges/problem before introducing a product as the solution. When you do this you are hitting all the right emotional triggers to help people convert (click the buy button).

This type of copywriting service is one of the most lucrative service you can offer. It’s also the hardest to execute. For me, it took me several years before I wrote my own sales page copy and even now, I don’t offer this as a service.

It takes me a long time to write my sales copy and this type of copywriting examples just isn’t worth it for me. But, if you enjoy sales conversion writing, then this copywriting service is for you.

Let’s look at a copywriting example with my sales page for Write Your Way to Your First $1k.

This sales page took me a while to write. I needed to get in the headspace of my audience and show them that I was in their position too.

I had to share my story in struggling and how I overcame that. I then had to show them how my blueprint helped me and could help them learn to be a successful freelance writer.

4. Website Copy

Many businesses are moving to online since the pandemic hit.

Many of these sites need writers to write their website copy for their:

  • Team/About Us
  • Product page
  • FAQs page
  • Pricing page
  • Home page

Many new freelance copywriters enjoy this type of project. They are short project but can he highly lucrative. For our copywriting example we can look to Kiwi Co again.

From the design layout, the phrasing and outline of this page, a copywriter was called for.

5. Landing Page Copy

Landing pages are destination pages for products, informational content or email sign up forms. The most popular is a landing page to promote a free lead magnet.

A landing page needs to entice a reader and get them wanting to grab a free guide or checklist.

While some bloggers don’t put much effort into their landing pages, it’s a good idea to write a mini-sales page for clients to gain more subscribers.

A copywriting example is my lead magnet for my Goal Setting Planner for mom bloggers.

I immediately open my copy with a pain point. I find this a highly effective copywriting skill to have.

When someone reads this and nods their head, they are invested in your copy and will continue to read what you wrote.

Landing page copywriting is a great service to offer and is a fun project for me!

6. Opt-In Forms

Some businesses may hire a copywriter to write the copy for opt-in forms. This is a one or two sentence structure on an email sign-up form.

Here is a copywriting example from Old Navy.

The bold headline and the one sentence underneath that is copywritten.

7. Ad Copy

Similar Facebook ads, ad copy is copy for clients on any type of medium. It can be copy for retargeting ads, print copy, email copy, etc…

Here is a copywriting example of Mailchimp’s ad copy for their email service.

8. Video Sales Copy

More and more businesses are using video to sell and market their products and services. As a copywriter you may have to write the video script for promotional video campaigns.

9. Pop Up Boxes/Exit Intent

Business want to grow their email lists. They do this with opt-in forms.

There are special types of forms like pop-ups and exit intent that can get a person somewhat interested to committing to the brand.

Here is a copywriting example of Sportscheck’s pop up at the bottom of their website.

10. Subscription Pages

For subscription based businesses, all of their sales can come from their subscription page copy. As a copywriter you would write these subscription pages to help people understand the service and how to sign up.

Here is a copywriting example from Color Curate, a subscription beauty box.

This subscription page had a description of the box, how it works and membership options.

Copywriting Examples for You

There ya go!

The best copywriting examples to help you figure out your copywriting services. Tell me in the comments which copywriting service you want to start!

Elna Cain is a B2B freelance writer  for SaaS businesses and digital marketing brands and the co-founder of Freelancer FAQs. She's been featured on Entrepreneur, The Ladders, The Penny Hoarder, Leadpages and more. If you want to learn how to freelance write, check out her free course, Get Paid to Write Online.

Leave a Reply


Thanks for this article. I just want to start out with copywriting and this actually helped me. I would love to start everything, because I love to write in order to convince people to buy.Reply to Odeleye
Such a great article. I was thinking about adding some copywriting samples to my portfolio.Reply to shubham
Hi, Thanks so much! Glad you enjoyed this post about copywriting examples!Reply to Elna
Hello, do my copy writing samples for my portfolio need to be a mockery (made up) sample? Or can I use actual business’s and create my on copy as an example for a potential job?Reply to Amanda
Hi Amanda, Your writing samples can be a mix of mock ups and actual samples from businesses. Typically for new copywriters you will have to create a mockup of a quiz funnel or sales page before you land a gig.Reply to Elna
Hey Elna! I stumble upon this article on Twitter, and I did not know I am already working on some of the examples you have mentioned in this blog! It looks like I am going to be picking some I might know or upgrade my writing skills.Reply to Anum