Wondering how to attract clients using your writer website?
Everyone is telling you that you need a website, but what good does it do if no one tells you how to use it to attract clients?
I used to think the exact same thing.
For a long time, I didn’t realize why I needed a writer website.
Only when I launched my website and started landing more clients did I realize I was wording the question all wrong. What I really should have been asking was this:
How can I use my freelance writer website to make clients hire me?
Here’s What Your Website Doesn’t Do
Your website does not sit on the front lines attracting clients to your services. The best it does in attracting is getting clients to land on your site via SEO (which is actually a really good technique).
Your website does not sit on the front lines attracting clients to your services.
But SEO isn’t the only method you have to get clients. They’ll also find you via social media, referrals, and even responses to their own job board postings. Only after they have heard about your services in those places and feel compelled to learn more about you will they visit your website.
Here’s What it Does Do
Once they’re on your website, they’re looking for reasons to hire you (or reasons not to). They want to know more about what you can offer.
Ultimately, you website will help clients make a final decision to work with you or not.
So “attracting clients with my website” perhaps isn’t the best way to put it. “Making my website attractive to clients” is a better way to think about it.
How to Make Your Website Attractive to Clients
1. Keep it simple.
Your clients don’t have a lot of time. That’s why they need you. Don’t throw your whole life story at them, but give them just enough to let them know how you’re going to solve their problem and why you’re the person to do it.
2. Make it about them.
Too often writers talk about themselves. That’s great, but your clients need more than that. Avoid starting your home page copy with, “Welcome to my site! I’m so glad you’re here.”
Instead, identify your client’s problem, and then tell them how you’re going to solve it. This step is actually super simple if you’re conscious about it.
Too often writers talk about themselves.
Example: “Looking for a copywriter who can save you time and a headache? Then you’re in the right place!”
Your “About Me” page? Make it about them. Frame your background, experience, and interests in a way that shows them how you can benefit their business.
Example: “With my six years of nursing experience, you can trust that your health-related content is in the right hands.”
3. Include a main call-to-action.
Instead of sending clients all over the place, include a main call-to-action that gets them to go where you want them to. It could be something simple like, “Want to work with me? Contact me today!” Avoid saying things like, “Start by exploring my blog, and then check out my testimonials tab before contacting me.” It’s too much, and they may never get around to contacting you.
4. Make it easy to contact you.
Having a contact form only is a good way to turn some perfectly good clients away.
- Contact forms don’t always behave properly.
- Some people prefer different means of communication.
- It can look more professional to list your phone number and other contact information. (It shows you’re a real person.)
Be sure it’s easy to contact you and that you offer different options so you don’t lose clients who might be having trouble with one option.
Want us to take a look at your writer website and tell you how you can improve? Leave us your URL in the comment section, and we’ll take a look.
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