When a slow period happens, you often don’t see it coming.
Everything is going great, the money is flowing, and you’re swamped with projects. Then, without warning, your freelance project to-do-list is so empty that you can practically hear the crickets. Sound familiar?
When a slow period happens to a freelancer they often don’t see it coming.
When a slow period happens, you might be tempted to binge watch something on Netflix or hit the panic button, but that’s not necessarily the best approach.
Slow periods are a valuable means of improving every aspect of your freelance business. Although you should continue to market your work when you’re busy, there’s not always a sufficient amount of time to put just the right amount of TLC into your business.
Here are five things you can do to productively take advantage of the spare time that you’ll have during slow periods.
1. Say “Hello” to Past Clients You Haven’t Heard From In a While
The great thing about your past clients is the fact that they’ve worked with you before, so you don’t have to sell them on how great you are at your work. Let them know that you have some extra time free this month, and ask them if there’s anything else that they need help with.
Don’t be shy about asking for referrals, because your client might also know someone that could use your help!
2. Pitch, Pitch, and Pitch Some More!
Although this is something that will likely be part of your marketing strategy no matter what, slow periods are a great time to increase your daily pitch quota. Set some time aside, to write the best quality pitches that you can think of, and get your ideas in the hands of your ideal clients.
3. Think Carefully About Your Long-Term Goals
When you’re busy, there’s too much to think about, including impending deadlines. Slow periods are the best possible time to put some careful thought into what your long-term goals are, as a freelance writer.
Ask yourself these three questions, and write down the answers, if necessary.
- What’s your ideal income, and what can you do to continuously reach your financial goals?
- What do you want to improve on, and what can you do about it?
- Are you happy with your current clients? If not what kinds of clients would be perfect for you, and what do you need to do to attract your ideal client?
4. Enroll In a Class That’s Relevant to Your Niche
Enrolling in a class is a great way to stay up to date on niche-applicable skills. Fortunately, you don’t have to spend a fortune to learn new skills. There are plenty of options out there that are either free or affordable.
Taking a class is a great way to stay productive, gain some useful skills that will “wow” potential clients, and network with other community members. If it’s an in person, rather than an online class don’t forget your business cards, because your instructor, and also your peers, might be the perfect lead.
5. Update and Polish Your Website, Portfolio, and Social Media Profiles
Portfolio updates, website updates, social media profile updates are the kinds of things that can make or break potential leads. If you don’t need to update any info, focus on making your online presence a hundred times better. There’s always something to fix, even if your online profiles are in top-notch condition.
When your work is keeping you busy, social media, portfolio, and website updates are often overlooked, and that’s okay. If you set some time aside during slow periods to make online profile updates and revisions, you’ll be grateful for all your hard work, when the client projects start to pile up.
Always remember that slow periods aren’t something to be ashamed of! Even the most seasoned and successful writers and freelancers go through slow periods, especially during holidays, and specific times of year.
How do you stay productive during slow periods? Do you have any coping strategies? Feel free to comment in the comment section below.