Martyna Baker

Does a Freelancer Really Need to Be on Social Media?

Social media is popular now that smartphones are gaining popularity. What was once a new pastime has now become an every minute occurrence. We live in a digital world. Just take a look at the top 5 social media platforms and the number of users on each of them:

Jennifer McKnight

What is SEO, and Why Does it Matter for Writers?

When I broke into freelance writing, I was oblivious to all the technical jargon that exists in this industry. Between having to learn copywriting terms like call to action, branding, byline, and evergreen, there was this seemingly negligible acronym that kept cropping up: SEO.