How Do You Build Your Personal Brand as a Freelancer?

Have you ever wondered how people get to the front pages of Behance, LinkedIn or even Tumblr for that matter? I’ve always been fascinated by freelancers who can seemingly pick who they want to work with from the number of messages they receive on the daily. What separates the greats from the rest of freelancers and bloggers who put just as much effort into their work? The answer to that question comes down to two simple words – personal branding.

Clients who find their freelancers online are rarely interested in the “you” you. Instead, they are interested in the image, personality and brand you create for your work.