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Charlene Boutin

Charlene Boutin is the freelance B2B writer for hire behind Kinetic Content. She specializes in creating compelling case studies, eBooks and white papers that increases conversion rates for technology and productivity businesses. When not writing, she can be found prototyping weird games or playing on her Nintendo Switch.

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Marketing

How Can Case Studies Help Market My Freelance Business?

kineticontent

What is one piece of advice everyone tells you when it comes to gaining more high paying clients? Get testimonials from your happy clients and showcase them on your website. By having testimonials on your freelance writer website, you’re providing proof that you’re the writer your prospective client needs. By having testimonials on your … Read more

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Marketing

How Do I Write An Effective Lead Magnet to Promote My Freelance Business?

kineticontent

You’ve tried crappy content mills, online job boards, and even cold emailing – but you’re still struggling to bring in more clients. If you’re trying to jump into full-time freelancing, building a solid client base can be a steep challenge to overcome. Constantly pitching to job boards can help, but relying on these tends to be unsustainable … Read more

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