How Can Freelance Writers Craft Beautiful Content For Clients?

Earlier in my career, one of the main issues I had often suffered with when it came to writing, was crafting content which was easy on the eye and inviting for others to read. In other words, I struggled with creating beautiful content.

Initially, I felt as though the appearance didn’t matter and that quality, actionable content was all that was needed to do the job. But as time passed, I realised that I was putting my heart out into my content but I wasn’t seeing any results.