How Do You Ace B2B Content Writing? 10 Tips for Writers

B2B decision-makers spend more than 70% of the purchase cycle engaging with content and 44% say they usually consume three to five content pieces before reaching out to a sales representative.

Plus, a study found that content marketing generates 3x as many leads and costs 62% less than outbound marketing tactics.

These figures make it obvious why B2B brands are willing to spend so much on content marketing — and that includes paying high rates to freelance writers!