When was the last time you had to sit through a block of television commercials, instead of whizzing by them on your DVR? Or the last time you searched the classified ads in the local print newspaper? Many of us probably haven’t done either of those things in years. Commercials, newspaper ads, and direct mail—these traditional advertising … Read more
Melanie Sparks is a blogger and freelance creative who offers writing, editing, and content makeover services. She earned a bachelor's degree in journalism and expects to complete a master's degree in organizational communication in December 2017. Melanie has worked in communication, marketing, and publications for 15+ years.